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ATG Entertainment Confirmed to Continue Operating Stoke-on-Trent’s Regent Theatre and Victoria Hall

Long-term partnership secured as council backs operator’s commitment to the city’s cultural future

by Staff Writer
June 3, 2026
Reading Time: 2 mins read
Regent Theatre Exterior Image supplied without credit by ATG

Regent Theatre Exterior Image supplied without credit by ATG

ATG Entertainment has been confirmed as the operator of Stoke-on-Trent’s Regent Theatre and Victoria Hall, securing the future of the two landmark venues.

The decision reflects the city council’s confidence in ATG Entertainment’s track record, as well as a shared commitment to continued investment in the local cultural infrastructure.

Councillor Jane Ashworth, Leader of Stoke-on-Trent City Council and Cabinet Member for Strategy, Economic Development, Culture and Sport, said: “The Regent Theatre and Victoria Hall are two of Stoke-on-Trent’s most important cultural assets, bringing people into the city centre and providing residents and visitors with access to a fantastic programme of live entertainment.

       

We are pleased to be moving forward with ATGE as operator, and look forward to continuing to work together to protect and strengthen these much-loved venues for the future. This is about ensuring our city has a sustainable, ambitious and high-quality cultural offer that supports our communities, our city centre and the wider visitor economy.”

The Regent Theatre and Victoria Hall play a central role in the city’s cultural life, hosting a wide range of theatre, music, comedy and touring productions, alongside community and education activity.

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ATG Entertainment has operated both venues for many years, working closely with the council and local partners to ensure they remain accessible and sustainable cultural spaces.

Claire Dixon, Business Director – UK Venues for ATG Entertainment, said: “We’re delighted to have been confirmed as the operator for the Regent Theatre and Victoria Hall. These are fantastic venues, but what makes them truly special is the incredibly passionate and committed venue team behind them.

Being able to continue running these venues together is something we’re very proud of, and this decision reinforces our long-term commitment to investing in both our people and the cultural future of Stoke-on-Trent.”

Cheryl Taylor, Theatre Director of the Regent Theatre and Victoria Hall, added: ‘‘For many of the team here, these iconic venues are more than just places to work – we consider them our home. I am thrilled that ATGE has been confirmed as the operator, allowing us to continue doing the work we love. This is a brilliant opportunity to further embed ourselves in Stoke-on-Trent’s cultural landscape and provide our wonderful communities with the very best live entertainment.”

       

Listings and ticket information can be found here. 

Staff Writer

Staff Writer

At Theatre Weekly we are dedicated to giving theatre a new audience. Our News, Reviews and Interviews are all written with the audience in mind, helping you decide what to see next. And when you have decided, our great ticket deals will help save you money too.

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