Imagine Theatre, one of the UK’s leading producers of family entertainment, has officially opened its brand-new 68,000 sqft headquarters in Coventry.
The new facility, named Trafalgar House, welcomed guests from across the pantomime and theatre industries for a celebratory launch event.
The expansive site will serve as Imagine Theatre’s production base, central store, and creative hub, marking a significant step in the company’s strategic growth under the Trafalgar Entertainment group.
The ribbon-cutting ceremony was led by Rosemary Squire and Helen Enright, Joint CEO and COFO of Trafalgar Entertainment, alongside Steve and Sarah Boden, Joint CEOs of Imagine Theatre.
Steve Boden said: “We are delighted to officially open Trafalgar House, an exciting milestone in our continued growth and expansion. We are proud to continue providing jobs and creative opportunities in Coventry, a city with a rich history of pantomime and we are honoured to carry that legacy forward. The West Midlands’ cultural sector supports over 24,000 full-time and freelance jobs and delivers an economic footprint of over £1.1 billion to the region. We are proud to be a small part of that story.”
Sarah Boden added: “To our incredible Head office team who work tirelessly day in day out to create magic, to Trafalgar Entertainment for believing in us, and to the venues and suppliers who support us every year- thank you. This new HQ is transformational for us. And finally, to our families. For three months of a year, we disappear into pantoland and they support us every step of the way. Our biggest thank you goes to them.”
Helen Enright commented: “It’s so lovely to get everyone together to officially open Trafalgar House. It means so much to us to have this fantastic place as a Midlands hub for Trafalgar Entertainment and it creates huge opportunities and long-term benefits for the whole group.”
Rosemary Squire agreed: “Trafalgar House represents not just a space but a shared commitment to creativity, excellence, and growth. Coventry will now be at the very heart of our pantomime business and provide a central hub for all Trafalgar Entertainment shows.”
Guests were treated to guided tours of the new facility, which includes a prop-making department, wardrobe, admin offices, meeting and fitting rooms, technical and set-building spaces, and a vast warehouse.
The warehouse houses over 25,000 costumes, 70 elaborate sets, more than 700 cloths, and 15,000 custom-built props, including dragons, giants, pumpkins, and oversized sausages. One guest described it as “a glittering, crazy Costco!”
Imagine Theatre is a carbon-neutral, award-winning company known for producing spectacular family entertainment across the UK. Their productions have received over thirty UK Pantomime Association Award nominations in the past three years, winning seven.
This year, Imagine Theatre is producing or co-producing pantomimes in over 20 venues, including Coventry, Glasgow, Leicester, and Wolverhampton.
More information can be found here.
