IMMERSIVE | LDN is a 32,000sq ft historic building in the heart of Mayfair, which was home to the Queen Victoria’s Rifles Association until 2017. It includes three floors of immersive theatre and event spaces designated for performance, live gaming, events, escape rooms and private parties.
The venue will open its doors to the public on Friday 13 September with a 1920’s pop-up bar – The Davies Street Speakeasy which will be open from 5.00 – 11.30pm Wednesday to Saturday, until Saturday 13 October, and serving a selection of gins and Prohibition era cocktails.
To open the venue’s programming, The Guild of Misrule’s THE GREAT GATSBY, created and directed by Alexander Wright, will transfer to this brand-new West End venue with preview performances from Friday 18 October and press night on Thursday 7 November.
It’s the roaring twenties – an era of bootleg liquor, red hot jazz and hedonistic pleasures. Jay Gatsby has invited you to one of his infamous parties and that’s not an invite you want to turn down…
Producers Louis Hartshorn and Brian Hook, who are currently co-producing the forthcoming immersive production of THE WOLF OF WALL STREET – have just launched a new company IMMERSIVE EVERYWHERE, entirely dedicated to developing and staging theatre-led immersive experiences, and IMMERSIVE | LDN is the newest of their network of venues, which will house cafes, bars and rehearsal and workshop spaces to help the development of new work.
THE GREAT GATSBY allows audiences to fully immerse themselves into the world of Jay Gatsby and the glamour of the Roaring ‘20s. With cocktails, dancing and scandal, this heart-racing adaptation of the seminal jazz-age story puts the audience at the heart of the action.
Director and Adaptor Alexander Wright said, “Our production of The Great Gatsby started life in the back of an empty pub in York back in 2015. Now, over three years and 1000 performances later we couldn’t be prouder that the UK’s longest running immersive show finds a new home in London’s West End. The show is made by a brilliant family of performers, artists, makers, collaborators and week by week we get the joy of inviting thousands of audience members into our sparkling world. F Scott Fitzgerald is the absolute voice of the Jazz Age. To be able to create such a thrilling immersive theatrical version of his story in the centre of one of the world’s theatre capitals is an absolute dream come true. We hope a lot of people will come join us as we see in the 20s.”