Conceived by Feast Creative and spearheaded by WhatsOnStage, the It’s Curtains For Theatre Without You campaign launches nationwide today, with ambassadors including Ben Adams, Birmingham Hippodrome’s Fiona Allan (President of UK Theatre), Michelle Collins, Sean Foley (Artistic Director of Birmingham Rep), Amy Hart, Lucie Jones, Oti Mabuse, Tom Morris (Artistic Director of Bristol Old Vic), Arlene Phillips and Faye Tozer as well as venues including Curve Leicester and Kiln Theatre.
The campaign aims to unite the industry’s venues, performers and audiences to celebrate and support both live and digital theatre.
Artwork created and designed by Feast Creative will be placed across digital media platforms and WhatsOnStage will host interviews with a variety of people from across the industry including Sonia Friedman, Tamara Harvey, Katy Lipson, Cedric Neal, Emma Rice and the company of A Christmas Carol (Dominion Theatre), sharing what theatre means to them, the future of the industry and why protecting it is so vital with other artists and audiences encouraged to get involved, using the hashtag #CurtainsWithoutYou.
Sita McIntosh, Chief Operating Officer of WhatsOnStage, said today, “As the green shoots of theatre start to emerge, at WhatsOnStage we couldn’t be more excited! We know that our readers share that joy and we wanted to do our bit to encourage audiences back into auditoriums, inspire them to enjoy shows again and most importantly reassure them that they are safe doing so. There have been some impressive initiatives to ensure that buildings are COVID-safe including #SeeItSafely, so patrons can be comfortable in the knowledge that the industry has done everything it has been asked to do to comply with the latest government guidelines.
