The Norfolk and Suffolk Culture Board (NSCB) has launched The Land is All View, a new environmental strategy designed to help cultural organisations across Norfolk and Suffolk drive practical climate action and strengthen environmental responsibility across the region.
Commissioned by the NSCB with funding from Arts Council England, the strategy was developed by Fern Culture and managed by Norfolk & Norwich Festival. Research was led by Amber Massie-Blomfield and Lilli Geissendorfer, drawing on contributions from experts, local authorities, academic institutions, environmental organisations and around 80 cultural workers from across the region.
The report introduces the concept of Cultural Environmental Responsibility (CER), encouraging the cultural sector not only to reduce its own environmental impact but also to use its position within communities to inspire wider change.
Research found strong engagement with environmental issues across the sector, with 91 per cent of survey respondents reporting they are already taking personal action on Cultural Environmental Responsibility. A further 69 per cent identified themselves as proactive advocates or influencers, encouraging colleagues to share knowledge and adopt greener practices.
A key focus of the strategy is biodiversity and nature recovery, building on existing collaborations between cultural and environmental organisations. The report also highlights opportunities for partnerships with the region’s growing energy sector and academic institutions, including the University of East Anglia and the Suffolk Sustainability Institute.
“The arts possess a unique, transformative capacity to communicate complex ecological challenges and inspire real behavioural change,” said Amber Massie-Blomfield of Fern Culture. “The Land is All View provides a framework for the creative sector to work together to reduce environmental impact, lead on nature recovery, and adapt to the impacts of climate change.”
The strategy’s CER Roadmap outlines a pathway for Norfolk and Suffolk’s cultural sector to move towards a more sustainable future through collective action, rather than organisations tackling environmental challenges in isolation.
Daniel Brine, Chief Executive of Norfolk & Norwich Festival and member of the Norfolk and Suffolk Culture Board, said: “The Land is All View is an important piece of work for Norfolk and Suffolk. By marrying operational decarbonisation with powerful public storytelling, Norfolk and Suffolk’s culture sector can set a national benchmark for ecological leadership.”
The strategy was officially launched at the Norfolk and Suffolk Culture Board Summit and is now available online.
More information can be found here.
