The Official London Theatre Ticket Booth in Leicester Square has officially reopened following a major refurbishment, marking a new chapter for one of the West End’s most iconic landmarks.
The reopening was celebrated earlier today (Wednesday 18 June) with a vibrant launch event featuring costumed stars from 25 West End productions.
Leading the festivities were Zoe Birkett (Tina – The Tina Turner Musical) and Mazz Murray (Mamma Mia!), who cut the ribbon to officially reopen the booth.
Also in attendance were cast members from 101 Dalmatians, Back To The Future, Burlesque The Musical, Cabaret, The Choir Of Man, Clueless The Musical, The Comedy About Spies, Diamonds And Dust, The Great Gatsby, Hadestown, Magic Mike Live, Matilda The Musical, MJ The Musical, Moulin Rouge! The Musical, The Mousetrap, My Neighbour Totoro, The Play That Goes Wrong, Six, Starlight Express, The Tiger Who Came To Tea, Titanique, and Witness For The Prosecution.
Operated by the Society of London Theatre, the booth’s refurbishment was supported by Westminster City Council and the Theatre Development Fund (TDF), who also run tkts New York.
Originally opened in 1980 as ‘The Half Price Ticket Booth’, it was the first of its kind in Leicester Square and has since become a model for similar services worldwide.
The booth moved into its current clocktower location in 1992 and partnered with tkts New York in 2001, establishing itself as the go-to destination for discounted theatre tickets in London.
The Official London Theatre Ticket Booth offers up to 50% off top musicals, plays, and entertainment, with tickets available in-person for same-day or week-ahead performances.
The same great deals are also available online at OfficialLondonTheatre.com, the only ticketing platform run by the Society of London Theatre, ensuring all profits are reinvested into initiatives that support and expand access to theatre.
To cap off the celebrations, Official London Theatre took over the Piccadilly Lights at 5.20pm, spotlighting the booth’s reopening alongside their summer campaigns Kids Week and West End LIVE.