Co-producers Alan Cumming and Billy Porter join Edgewood Entertainment to announce that Sam Morrison’s Sugar Daddy will return to London for a five-week off-West End run at Underbelly Boulevard Soho from 5 March to 4 April 2026, with press night on 10 March at 7pm.
Sugar Daddy is the remarkable true story Sam never wanted to live to tell. One summer in the gay paradise of Provincetown, Sam fell in love with the silver zaddy of his dreams. But in the midst of the pandemic, he lost the love of his life to COVID.
The show centres on Sam losing Jonathan and then receiving a “you should be in a coma” level diabetes diagnosis in the midst of his grief. This is not just a show about diagnosis and death – it’s all of Sam’s stand-up experience rolled into a whip-sharp hour of wordplay, deft observation, and silliness. In Billy Porter’s words, “it’s BAWDY.”
The result is an outrageous, deeply human story of love and loss, seagull attacks, New York muggers, unexpected encounters with Jehovah’s Witnesses, and a surprise diagnosis of Type 1 diabetes.
Sam shares with audiences his Provincetown (P-Town), the queer haven where sufferers in the 1980s AIDS pandemic went to live out their lives, and their partners still remain. It’s Brighton, it’s Canal Street – a place where queer lives and identities are welcomed, celebrated, and reign free.
Sam delves into the ways grief becomes us and changes us, and how he channelled that into his day job on stage. The show Sugar Daddy was born, catching audiences and critics alike with its vulnerability and authenticity. This lauded production returns in 2026 with a run at Underbelly Boulevard Soho.
Part stand-up, part storytelling, and part emotional excavation, as Sam tells us: “what is trauma but un-monetised content?”
Critics have praised the show:
“A fantastic show … eager to see what Morrison does next” – ★★★★ The Guardian
“Nothing I can write will truly describe the brilliance of this stand-up show… There simply isn’t enough hyperbole” – ★★★★★ Broadway World
“Arch sass and polished panache … remarkably fast and furious.” – The New York Times
Listings and ticket information can be found here.
