British performer Will Parfitt will return to the UK next year as the face of Magic Men, the global live show that has sold more than one million tickets worldwide.
The production has played to arena‑sized crowds across North America, Asia and Europe, including a record-breaking 6,000‑strong audience in Oslo in 2025.
Parfitt has amassed more than 15 million followers across social media, with videos of his performances surpassing two billion views.
Originally a backpacker working odd jobs in Australia, he was first invited to perform by a nightclub promoter and quickly found himself touring internationally as the show grew from small clubs to arenas.
Parfitt says the live reaction keeps him returning to the stage. “Every girl is going to feel special on that night. You never get the same crowd twice,” he says. “You respond to them and they respond back.” Excited to be coming back to the UK he continues “We’ve performed all over the world, but coming home feels really special. UK crowds really know how to have fun, and I know this is going to be an unforgettable experience for everyone.”
The show features choreographed routines, music and audience interaction, often inviting spectators onstage.
Promoter Maria Ohlson says audiences quickly embrace the atmosphere. “Once the show starts, people relax,” she says. “After that, the room carries the night on its own.”
Tickets go on pre-sale on Thu 26 February and general sale Fri 27 February.
Listings and ticket information can be found here
