The EdFest.com group of venues has announced the return of its Love the Fringe initiative, launching with the first-ever Love the Fringe Day on Saturday 2nd August 2025.
This new celebration marks the start of the Edinburgh Festival Fringe with a social media takeover, encouraging performers, venues, and audiences to share behind-the-scenes content, personal stories, and show excerpts using the hashtag #LoveTheFringe.
Following a successful pilot in 2024, the initiative is back with expanded benefits for both ticket buyers and performers. The campaign aims to boost visibility for the Fringe, support artists, and make better use of venue capacity.
The Love the Fringe membership scheme allows the public to access free tickets, rewards, and early-bird perks, while helping shows and venues unlock value from unused ticket allocations.
William Burdett-Coutts, Artistic Director of Assembly, said:
“Love the Fringe is an exciting opportunity that complements the Fringe Society’s box office by offering a scheme that’s of benefit to performers and venues. By keeping box office commission on EdFest.com at 3% as opposed to 5%, it puts money back into our artists and producing companies’ pockets. Love the Fringe also provides artists with an alternative platform to run discount offers, whilst allowing Edinburgh’s businesses a chance to give back to audiences. Value for artists, perks for the public: it’s a win-win that shows we all Love the Fringe”
Anthony Alderson, Director of Pleasance Theatre Trust, added:
“Love the Fringe is your golden ticket to supporting the incredible artists and venues that make the Fringe so unforgettable each year. It’s also the perfect treat for your team — a chance to soak up the magic of the world’s biggest arts festival. Who wouldn’t want to mix a little business with a whole lot of fun?”
In 2024, over 500 members joined the scheme, with feedback describing it as “a brilliant way to see more and support the artists” and “made the Fringe feel even more inclusive.”
With over a million tickets available weekly across EdFest.com venues, Love the Fringe offers a meaningful way to engage with the festival while supporting its creative community.
More information can be found here
