Theatrical licensor Music Theatre International (MTI) announced the total revenue collectively raised by theatres across the globe from MTI’s All Together Now! – A Global Event Celebrating Local Theatre.
MTI, the world’s leading theatrical licensing agency, provided schools and theatre organisations with an exclusive musical revue featuring songs from MTI’s beloved shows…all free-of-charge, thanks to the generosity of the authors who created the incredible hit songs in the revue.
MTI’s All Together Now! was designed as a fundraiser for local theatres to perform live, over the same four-days from 12th – 15th November 2021. The past year-and-a-half has been extremely challenging for theatrical organisations and MTI offered this exclusive musical revue as a way both to welcome audiences back to in-person theatre and to support the thousands of theatres who are persevering under trying circumstances.
Over 2,000 organisations from 31 countries participated in the event over the November weekend. Nearly 5,000 individual performances were seen by approximately 500,000 audience members and raised over £4.6 million (adjusted for local currencies) used in support of the producing organisations.
Drew Cohen, President and CEO of MTI Worldwide remarked, “The response from around the world has been an overwhelming affirmation of the importance of live theatre and the strong connection the members of the theatre community have with each other. Moreover, the incredible support of audiences in returning to live theatre has been incredible to witness. I attended a small production of All Together Now! at a youth theatre in California and the sense of belonging expressed by everyone in attendance – whether on stage or in the audience – was truly inspiring.”
“Theatre people have an indomitable spirit. We were so happy to offer the UK and Europe this opportunity to celebrate returning to the stage. Even if we aren’t yet finished with this pandemic (or it with us), a weekend in which performers, musicians and all those backstage and front of house had a chance to share their talents with their communities once again will have given everyone a real theatrical ‘booster shot’. Thanks to everyone who participated,” said Seán Gray, Managing Director of MTI’s London office.
“Whether through a live, in-person performance, or through streaming, I am thrilled that so many theatres were able to reach their audiences in meaningful ways through All Together Now! By our estimation, nearly 100,000 people participated in these events as performers, musicians and crew members. The resilience and passion of the theatre community was on full display during that November weekend, and we are grateful to help make a difference for all of the various theatres across the globe,” said John Prignano MTI’s Chief Operating Officer and Director of Education & Development.
