Cloud based pay-per-view live steaming service TicketCo is expanding across Europe, focusing on theatre.
The Norwegian payments platform innovated to launch pay-per-view live streaming and video on demand when COVID-19 forced Europe into lockdown earlier this year. Following a successful launch in the UK, Norway and Sweden it is now fully scaling into Europe with the streaming solution, targeting theatre and production companies, plus football.
Carl-Erik M Moberg, Chief Sales Officer at TicketCo said: “We have seen great success in the UK in recent weeks. The Southbank Centre has done a great series of video on demand events via TicketCo TV. And theatre company Wise Children sold more than 11,000 virtual tickets to its five live streamed events of Romantics Anonymous at Bristol Old Vic. This has led to quite a lot of attention across the theatre industry in the UK, and we are now seeing a steady stream of new customers.”
With the lock down situation being more or less the same throughout all of Europe, TicketCo have decided to scale its operations across the Euro Zone.
“What has proven to work in the UK will work throughout the rest of Europe as well,” said Mr Moberg. “We have established an entity in the Netherlands to handle the operations as part of our European expansion and the product part of the operation is self-serviced and ready to be utilised anywhere.”
Mr Moberg added: “Earlier this year Goldman Sachs published a report regarding the music industry, where they foresee that the streaming audience will grow by 400 percent by 2030.
“Also, the Indigo’s National Audience research – Act 2 shows that some 84% of the British live audience are interested in consuming culture online, and half of them are willing to pay for it. This tells us that there is a market for TicketCo TV today, and that this market will increase significantly during the next decade. When this happens, our aim is to be at the forefront of the market.”
TicketCo TV is a pay-per-view live streaming and video on demand service built into a robust payments platform that has processed millions of orders. The combination enables unique monetising possibilities, and it offers a peerless one-stop-shop for virtual and physical tickets, goods, or services.
On Friday 23rd October TicketCo will be hosting a webinar for theatres and theatre producers throughout Europe, where they will give a general insight into the topic of pay-per-view live streaming and video on demand.