Broadway dancer and actor Adam Perry has turned to floristry for boo•kay – a unique pop-up retail experience at The London Coliseum for the run of My Fair Lady.
boo•kay nyc was created in the heat of the global pandemic. With Broadway and performing arts houses closed, renowned performer Robbie Fairchild turned to his passion of flower arranging to ensure the show would still go on. As business bloomed, he made it his mission to use his company to hire other out-of-work Broadway performers who also shared his enthusiasm for floristry.
Marrying their team’s signature combination of floral artistry and performing talents, boo•kay ldn presents Friday Flowers, a tradition that started in the early days of lockdown between boo•kay nyc and the high-end boutique jewellery store Muse in New York’s West Village.
It’s a time at the end of the week to celebrate togetherness, beautiful boo•kays and bask in the musical performances from some of the best in the West End. Also on offer at the boo•kay florist in the historic London Coliseum are intimate floristry classes.
boo•kay is currently wowing patrons at the London Coliseum, what can you tell us about the brand?
Boo•kay is branded in whimsy and joy! We like to choose colours that make people feel happiness and excitement. Our arrangements always like to feature an element of movement since we are from the dance world.
How did you get involved with this unique pop-up retail experience?
London Coliseum and the English National Opera were intrigued by our story of performers pivoting during the pandemic and brought us over to bring our joy and love for flowers to the UK.
It seems fitting that it sits alongside My Fair Lady, how else does the floristry take inspiration from this much-loved musical?
I think the idea of Eliza Doolittle fulfilling her dream of opening a flower shop is so poignant as well. I think it is very special what we do. And I’m grateful every day to share this art with people.
Why do you think floristry and performance make such an interesting combination?
Building a handtie or arrangement is a performance itself. And looking at one resembles watching a performance, your eye moves through the creation as the flowers dance.
How has floristry helped you over the last year?
The decimation of the theatre industry was very depressing. Doing flowers was therapeutic and amazing way to keep my creative juices flowing.
How can audiences find out more, and get involved with boo•kay?
Audiences should follow @bookaynyc and check out our website www.bookaynyc.com .
We will be doing deliveries soon as well as floral classes!