The Path Entertainment Group has announced that Julia Posen will become Managing Director of the global live entertainment and experiential production company.
Posen joined Path at its inception six years ago and has played a key role in the development and delivery of major international projects. Her work has helped bring established brands and stories to audiences through experiences including Monopoly Lifesized, SAW, Peppa Pig and The Paddington Bear Experience.
Before joining Path, Posen held senior international positions at BBC Worldwide and Walker Books, working across content development, rights, licensing, digital, publishing and television production. She also served as Executive Producer on the Emmy-winning Hank Zipzer for CBBC and We’re Going on a Bear Hunt for Channel 4.
Julia Posen said: “Becoming Managing Director is a true highlight and honour in my journey with The Path Entertainment Group. I’ve been there from the start and have had the opportunity to help shape the business as it has grown into a successful international live entertainment company. Working alongside CEO David Hutchinson has been a huge part of that journey. His vision, energy and entrepreneurial drive have been instrumental in building Path into what it is today, and I’m proud to continue that work with him. There is a so much more to come and so much opportunity out there, and I’m excited about being the MD of Path Entertainment for the next chapter.”
David Hutchinson, CEO of The Path Entertainment Group, said: “I love working alongside Julia. She’s been central to the growth of Path and an invaluable member of the team as we’ve built this business into a global LBE company. I’m thrilled she’s stepping into the Managing Director role to lead our European operation and drive the company forward, and I can’t think of anyone better to help deliver the next chapter for Path.”
The Path Entertainment Group creates, produces and operates theatrical and immersive experiences worldwide in partnership with major studios, rights holders and brands. Its recent productions include Dirty Dancing: The Musical, Come Alive! The Greatest Showman Circus Spectacular, The SpongeBob Musical and Dungeons & Dragons: The Twenty-Sided Tavern.
Alongside its theatre portfolio, the company develops and operates large-scale location-based entertainment experiences, including Monopoly Lifesized, The Paddington Bear Experience and Peppa Pig’s Space Adventure.
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