Matthew Bourne with the winners of the 2018 Julies Bicycle Awards. Photo by James Allan.
Matthew Bourne with the winners of the 2018 Julies Bicycle Awards. Photo by James Allan.

New Adventures has announced a ground-breaking collaboration with Julie’s Bicycle to pilot a new Creative Green certification for the touring sector.

Julie’s Bicycle is a charity that supports the creative community to act on climate change and environmental sustainability. Through their Creative Green certification, Julie’s Bicycle recognises and celebrates environmental best practice within the cultural sector.  New Adventures has been working with Julie’s Bicycle over the past 18 months to develop policies and seek to embed good practice around environmental sustainability. New Adventures’ UK tour of Matthew Bourne’s Swan Lake, beginning in September 2018, will be the first Creative Green Certified Tour.

As part of this commitment New Adventures is launching a new strand called Green Adventures to champion this work, take steps to challenge standard behaviours and think creatively about green initiatives.  Throughout the UK tour of Swan Lake New Adventures will be seeking to reduce its direct environmental impacts and will also use the opportunity to advocate to audiences and touring venues.  In particular, New Adventures will be working closely with Sadler’s Wells and Norwich Theatre Royal who are already leaders in this area.

Matthew Bourne said: “New Adventures is thrilled to be the first touring company to be working in partnership with Julie’s Bicycle on a Creative Green Touring certification. As one of the UK’s busiest touring dance companies, we visit theatres across the world and travel to very picturesque settings. I believe that it’s important to conserve the natural beauty around us and it is something that we’re very passionate about. We hope that our Green Adventure with Julie’s Bicycle will help us to spread the word to our wonderful presenting venues and audiences around the globe about how to lead more sustainable lifestyles, so that generations to come can continue to enjoy all that our planet has to offer.”

In recognition of this collaboration, last night (Monday 9 July), New Adventures was awarded the Creative Green Pioneer Award in the second annual Creative Green Awards which celebrates the many outstanding organisations taking action on climate and the environment.

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