Broadwick Soho has announced an exclusive partnership with Moulin Rouge! The Musical, bringing the glitz and glamour of the West End hit to London’s most flamboyant boutique hotel.
Launching this month, the collaboration celebrates the shared spirit of spectacle, creativity, and joie de vivre between the hotel and the musical. Guests can expect immersive experiences inspired by the Bohemian values of Truth, Beauty, Freedom and Love.
Broadwick Soho is offering bespoke room packages that include coveted Band A tickets to Moulin Rouge! The Musical. Suite bookings elevate the experience with Premium seating and a merchandise bag filled with themed goodies.
From early November, the hotel will unveil a dazzling festive façade designed in collaboration with Bazmark and Catherine Martin. The display will feature the iconic red windmill with turning sails, transforming Broadwick Soho into a theatrical winter wonderland.
“Having spent many a festive night (and not just at Christmas!) at the Broadwick, I’m thrilled that this year’s decorations will be inspired by the iconic imagery from our stage musical of Moulin Rouge!, from the sails of the windmill to our credo: ‘truth, beauty, freedom, love.’ Come down to the Broadwick and see it lit up like a spectacular Bohemian fantasy!” said Baz Luhrmann, acclaimed film director.
“We are overjoyed to bring the spirit of Moulin Rouge! The Musical to Broadwick Soho with a dazzling display that embodies the joy and spectacle of the festive season,” added Carmen Pavlovic, producer of Moulin Rouge! The Musical and CEO of Global Creatures.
To toast the partnership, Broadwick Soho’s bartenders have created four themed cocktails available at rooftop bar Flute and all-day dining spot Bar Jackie. Each drink reflects one of the musical’s guiding principles.
In support of meaningful causes, a portion of proceeds from the cocktails will be donated to Breathe Arts Health Research, a local not-for-profit using the arts to improve health outcomes.
Guests dining at Dear Jackie, Broadwick Soho’s flagship Italian restaurant, can enjoy a dedicated pre-theatre set menu available Monday to Saturday until 18:15. Seasonal dishes are paired with a Moulin Rouge! The Musical-inspired cocktail to start the evening in style.
Package rates start from £600 per night.
Listings and ticket information can be found here.
