The Olivier Award-winning musical The Curious Case of Benjamin Button has announced two exciting new initiatives to enhance the audience experience at the Ambassadors Theatre.
With 33.3% of its audience attending solo—60% higher than the West End average—the production has introduced The Curious Corner. This dedicated space within The Pickled Crab, the pub adjacent to the theatre, offers a welcoming environment for solo theatregoers to meet and connect with fellow audience members.
The production has also launched a new Loyalty Card scheme to reward its growing base of returning fans. With over 1,800 audience members having seen the show more than once—and over 100 attending five times or more—the Loyalty Card offers a stamp for each visit. Five stamps earn a ‘letter in a bottle’ from the production, while ten stamps unlock a limited-edition, full cast-signed poster.
The Curious Case of Benjamin Button recently won three Olivier Awards: Best New Musical, Outstanding Musical Contribution for Darren Clark and Mark Aspinall, and Best Actor in a Musical for John Dagleish.
The original West End cast recording has already surpassed 310,000 streams across platforms.
Starring two-time Olivier Award winner John Dagleish as Benjamin Button and two-time nominee Clare Foster as Elowen Keene, the cast also includes Matthew Burns, Jonathan Charles, Oonagh Cox, Katy Ellis, Anna Fordham, Philippa Hogg, Damien James, Elliot Mackenzie, Ann Marcuson, Emily Panes, Nuwan Hugh Perera, Jack Quarton and Benedict Salter.
An electrifying and unordinary musical, The Curious Case of Benjamin Button reimagines F. Scott Fitzgerald’s iconic short story in a Cornish fishing village. The production features a breathtaking actor-musician ensemble and a moving score by Darren Clark.
The musical is directed by Jethro Compton, who also wrote the book and lyrics, with music and lyrics by Darren Clark. The creative team includes Mark Aspinall (musical direction), Chi-San Howard (choreography), Anna Kelsey (costume and associate stage design), Luke Swaffield (sound), and Zoe Spurr (lighting).
Listings and ticket information can be found here.
